Why Customers Prefer One Touch Shopping™
• One step checkout for registered customers
• One page registration for new customers
• Maintain private guest list (strictest privacy on the Internet)
• Shop for any or all Guests with just one click
• Ship to many people at once with a single order
• Pending orders show on every page (complete with shipping info)
• No surprise shipping charges at checkout
• Enter Billing & Shipping info only once (minimal info required)
• Extremely intuitive interface with plenty of on-line help

Why Merchants Prefer Custom E-Commerce Web Sites
Built with One Touch Shopping™
• Converts more Web site visitors into customers
• Higher average order size
• Lower abandonment rates
• Gift Certificate System improves cash flow
• Customers return more often
• Fewer Support Calls
• Small initial investment and lower bank fees
• Shopping is fully integrated into a custom Web site
• Secure 128 bit SSL checkout at no extra cost
• Automated order notification prevents missed orders
• Complete customer & order tracking with custom reports
• Full-Featured Content Management gives you complete control over Products, Photos, Shipping, On-Line Help, Content Rich Pages -- even the Menu System

On your quest for an e-commerce solution, you've encountered a dizzying array of possibilities. How can we help? Read our brief description below to see whether a custom, e-commerce Web site with One Touch Shopping™ is right for your business.

One Touch Shopping™ is ideal for merchants who need Shopping and Checkout fully integrated with an attractive, e-commerce Web site, but don't want to spend lots of cash or time up-front.

What do we mean by Custom E-Commerce Web Site? Simply put, we will ensure that your Web site conveys the spirit of your company to your customers in a compelling way. And shopping will be built right in -- seamlessly, intuitively.

Look at three custom, e-commerce Web sites built with One Touch Shopping™. Notice how different these sites are from each other -- yet each one offers customers an easy, intuitive shopping experience -- and all have generated new revenue for their owners.

• Acclaimed Photographer Tim Peters
• Award-Winning Nantucket Chocolatier
• World Famous Woodman’s of Essex

For a low-risk initial investment, One Touch Shopping™ offers you very quick time to market, excellent personalized support and reasonable monthly fees. In short, One Touch Shopping™ will help you increase sales and lower costs.

Full-Service E-Commerce Solution
Because Van Ness Group, Inc. is a full-service Web development and marketing company, we offer more than just a just shopping cart. We will design (or re-design) your Web site specifically to attract the customers you seek, promote your Web site to those customers and help you set up everything you need to begin taking orders and selling products over the Web.

Plus, our full-featured content management gives you complete control over products, descriptions, prices, photos, etc.

Building and promoting an e-commerce Web site that captivates your customers and inspires them to purchase your products requires the exact combination of technological, design and marketing expertise found at Van Ness Group.

Our senior management are internationally recognized experts, especially in the areas of Internet development and user interface design. (learn more)

(See the paper on User Interface Design that Vickie Van Ness presented at Maastricht for the 3rd annual conference of the Association of Internet Researchers in October 2002.)

No Hardware or Software Required
One Touch Shopping™ is not software -- it's a complete e-commerce service. There is nothing to install or maintain on your part, whatsoever.

You don't need expensive servers and you'll never worry about whether your Web site is up. We take care of all that. For secure, 24/7/365 access to our easy-to-use administration system, all you need is the browser you are using right now to read this page.

See One Touch Shopping™ in Action Now
Check out the Web sites we built for Tim Peters Photography, Nantucket Chocolatier and Woodman’s of Essex. Notice how each site reflects the look of our client and how easy it is to purchase a gift certiciate, open an account, create a private guest list, select items for multiple people, place orders and check out.

Highly Intuitive and Flexible User Interface
Best of all, you can do these things in any order you like. Some people go right to the Guest List and put in all the people they want to ship to. Others just start selecting items and worry about that later.

Because neither Web developers nor merchants can ever know exactly how each prospective customer will approach the shopping experience, One Touch Shopping™ accommodates many styles of shoppers -- and is intuitive for all.

Beyond the "Shopping Cart"
There's no need ever to leave the product pages and go to a separate "shopping cart" with a "continue shopping" button because your pending orders are always visible.

After selecting a product, One Touch Shopping™ doesn't take you to some never-never land of forms. It simply reloads the same page you were on with your updated order showing neatly on the right. Users can even see (and change dynamically) the shipping options for each destination along with the associated shipping cost.

How We Increase Average Order Size
Try going back to the site after leaving an order unfinished. Notice how it remembers who you are along with your pending orders, providing a constant reminder that you really do want to make a purchase, don't you?

See if you can find the several other subtle (and not-so-subtle) methods we employ to convert site visitors into customers and increase the average order size.

Complete Control over Products, Prices and Content
Seasons change -- and so do the special, seasonal and holiday products your customers are looking for. Using One Touch Shopping™, you will have complete control over the products, prices, photos and descriptions on your custom Web site.

You can even change menu items (e.g., seasonal pages and new product categories) -- all through a highly intuitive, secure Web interface requiring nothing more than the same browser you are using now to view this page.

On the Web, Content is King
Content rich pages drive traffic to your site. For example, check out Nantucket Chocolatier's content rich pages (Chocolate Legends and Lore), all of which are also under their control, giving them the power to respond instantly to new reviews, special events and breaking news.

Compete with the Largest Companies in Your Market
One Touch Shopping™ gives you the power to maintain a Web presence that rivals your largest competitor for a tiny fraction of their cost.

We'd love to show you how easy it is to add and edit products and content rich pages -- and how quickly we can create a Web presence that dramatically improves your bottom line.